Texas Brewing's Hybrid Hard Seltzer allows consumers to explore their own creativity with the liberty to infuse their own flavors to the drink. It uses Muntons Super Pale malt to give it the natural carbonated factor and sweetened with corn sugar.
The maltodextrin gives the sparkling drink a refreshing taste, making it a great option to be enjoyed during the warmer seasons. The addition of Mandarina Bavaria gives the drink a fruity, yet hoppy aroma and pairs well with any flavoring extracts that is chosen. The kit can make 5 gallons and Texas Brewing Inc also sells concentrated flavoring extracts including tangerine or fruit punch to be added into the drink's recipes.
Image Credit: Texas Brewing Inc
What Makes This Trend Stand Out
- Hybrid Hard Seltzers with DIY Flavor Infusion
- Disruptive innovation opportunity: Develop customizable hybrid hard seltzer kits that allow consumers to infuse their own flavors, tapping into the growing trend of DIY beverage customization.
- Use of Muntons Malt Ingredients in Hard Seltzers
- Disruptive innovation opportunity: Collaborate with malt ingredient suppliers like Muntons to create unique hard seltzer flavors and differentiate from competitors.
- Refreshing and Fruity Hybrid Hard Seltzer Options
- Disruptive innovation opportunity: Create hybrid hard seltzers with refreshing and fruity flavors, catering to the demand for light and flavorful alcoholic beverages.
Sectors Adopting This
- Beverage Manufacturing
- Disruptive innovation opportunity: Incorporate hybrid hard seltzers into existing beverage manufacturing operations to widen product offerings and capture new market segments.
- DIY Beverage Kits
- Disruptive innovation opportunity: Develop and market DIY beverage kits that allow consumers to create their own flavored alcoholic drinks, tapping into the growing trend of at-home customization.
- Flavor Extract Suppliers
- Disruptive innovation opportunity: Partner with flavor extract suppliers to create a wide range of concentrated flavors for hybrid hard seltzer recipes, meeting the demand for unique and customizable beverages.
