With millennials increasingly looking for creative alternatives to beer and wine, Willie's Superbrew provides a perfect cocktail hybrid.
Willie's Superbrew is a hybrid beverage that combines seltzer, cider, and kombucha into one, naturally alcoholic drink. With the tagline "drink fruit, not 'flavors," Willie's Superbrew aims to be a more natural alternative to sugary coolers and beer. The drink is made from simple ingredients such as water, alcohol, brown sugar, ginger, lemon juice, and turmeric. This means there are no artificial or synthetic flavors used and each drink is completely gluten-free. The drinks are also fairly low in carbs and calories at just 110 to 120 calories per can.
Available in enticing flavors such as Ginger & Lemon and Pomegranate & Açai, Willie's Superbrew expertly caters to changing consumer drinking habits.
Image Credit: <i> Willie's Superbrew.</i>
What's Driving This Trend
- Spiked Kombucha Cocktails
- The rise of kombucha-based alcoholic drinks that cater to millennials seeking natural, healthier and flavorful alternatives to beer and wine.
- Cider/seltzer/kombucha Hybrids
- The emergence of creative, hybridized alcoholic drinks that offer multiple flavors and health benefits in one can or bottle.
- Natural, Gluten-free Alcohol
- The growing trend of consumers demanding natural, gluten-free alcoholic beverage options with low calorie and carb counts.
Who This Affects Most
- Alcoholic Beverages
- Alcoholic beverage manufacturers seeking to cater to the changing millennial consumer preferences with healthier, flavorful, and hybridized drinks.
- Beverage Distribution
- Beverage distributors exploring the distribution of alternative, hybridized alcoholic drinks that cater to the health-conscious, natural-seeking, and flavor-loving millennial market.
- Natural Food/health
- Natural food/health companies looking to meet consumer demand for healthier alcoholic beverage options that are gluten-free, low in calories and carbs, and made from natural, simple ingredients.
