While many breweries are now making their very own hard seltzers, Troobado, a sister company of HOMES Brewery, is distinguishing itself with a unique variation on the popular alcoholic beverage called Smooj. The hard seltzer smoothies are conveniently packaged in cans yet instead of being thin and watery in terms of consistency, they are thick and smoothie-like.
Unlike many hard seltzers that are made with artificial flavoring, Smooj is packed with fruit to create bold flavors like Strawberry Banana and Pina Colada, both of which come in at 5% ABV.
As Tommy Kennedy, owner of the Ann Arbor-based HOMES Brewery, observes: "Heavily fruited beer styles are all the rage, seltzers are all the rage, the two together just seemed like a match.".
Image Credit: Smooj
Smooj Makes Thick, Full-Flavored Canned Beverages in Fruit Flavors
Laura McQuarrie — December 31, 2020 — Lifestyle
References: drinksmooj & freep