As the summer season begins to appear at the horizon, brands including Cape May prepare with refreshments -- the R.A.D. Hard Hybrid Seltzer blends two favorable drinks together. It has a light grapefruit flavor and is sweetened with cold-fermented all-natural cane sugar.
It is also gluten-free and infuses fresh grapefruit juice for natural fruity flavors. The base is a hard selzter before the natural fruit juice is added to give the drink a rosy tint. The airy drink is light and refreshing with a finish that delivers tart and dry palettes. The R.A.D. Hard Hybrid Seltzer: Grapefruit has an ABV of 5.0% and pairs well with seafood and fruity snacks.
Image Credit: Cape May Brewery
Key Themes Behind This Trend
- Hybrid Seltzers
- Opportunity for brands to create unique seltzer flavors by blending two or more beverages.
- Natural Fruit Infusions
- Potential for incorporating fresh fruit juices into beverages to enhance flavors naturally.
- Gluten-free Refreshments
- Growing demand for gluten-free options in the beverage industry, opening up opportunities for new products.
Where This Applies
- Beverage
- Innovations in the beverage industry can create a new wave of exciting and unique drink options.
- Food
- Food industry can explore new flavor pairings and menu options that complement the hybrid seltzer trend.
- Hospitality
- Hotels, restaurants, and bars can offer gluten-free and refreshing beverage options to cater to diverse customer preferences.
