AfterGlow Hard Kombucha by Aqua ViTea is available in fresh new flavors like tart Cherry Sour and Apricot Dream, which shares notes of hops. As well as sharing the benefits of an age-old fermented beverage that's rich in probiotics, the hard kombucha drinks are packed with antioxidants, b-vitamins and detoxifying acids.
Aqua ViTea sets itself apart as an "alcohol-aware kombucha company" and it's on a mission to help consumers live well-balanced lifestyles. Made with clean ingredients, AfterGlow Hard Kombucha is gluten-free, non-GMO, lower calorie and lower sugar, as well as paleo- and vegan-friendly. According to Jeff Weaber, Founder of AfterGlow Hard Kombucha by Aqua ViTea, "AfterGlow Hard Kombucha is made from the naturally occurring alcohol that kombucha generates during fermentation, so it's a more natural option than spiked seltzers."
Image Credit: Aqua ViTea
Key Themes Behind This Trend
- Clean-ingredient Beverages
- The trend of clean-ingredient beverages presents opportunities for disruptive innovation in sustainable brewing, and health-conscious production of alcoholic and non-alcoholic drinks.
- Free-from Kombuchas
- The free-from trend in kombuchas presents opportunities for disruptive innovation in the development of gluten-free, non-GMO, lower calorie and sugar kombuchas, and other free-from probiotic drinks.
- Alcohol-aware Kombuchas
- The trend of alcohol-aware kombuchas presents opportunities for disruptive innovation in the development of more natural, lower-alcohol kombuchas to cater to consumers looking for wellness-oriented alcoholic drinks.
Where This Applies
- Beverage Industry
- The beverage industry has an opportunity to tap into the trend of clean-ingredient beverages by developing sustainable, healthy, and novel drinks to cater to the increasingly health-conscious consumers.
- Health & Wellness Industry
- The health and wellness industry can leverage the trend of free-from kombuchas to offer consumers a wide range of gluten-free, non-GMO, lower calorie and sugar, and plant-based probiotics drinks.
- Alcohol Industry
- The alcohol industry has an opportunity to capitalize on the trend of alcohol-aware kombuchas by developing healthier, more natural, and low-alcohol options that cater to consumers looking for wellness-oriented alcoholic drinks.
