Based on consumer demand for sweet, fruit-based sparkling beverage, VIVE Hard Seltzer is introducing the first hard seltzer punch in the category. The first-of-its-kind carbonated alcoholic punch is making its debut in four fun and refreshing flavors: Original Punch, Southern Punch, Sunrise Punch and Tropical Punch. It's said that each pure, naturally sweetened and nostalgic hard seltzer punch flavor "delivers exactly what the name promises."
The hard seltzer category is expanding to include unique formulas and flavors that remind of favorite beverages like smoothies, lemonade or even beer. With this new release, VIVE Hard Seltzer has the potential to catch the eyes of seltzer lovers and appeal to those who have yet to explore the category.