Truly Iced Tea Hard Seltzer Mixes Hard Seltzer, Brewed Tea & Fruit Flavor
Laura McQuarrie — January 6, 2021 — Lifestyle
References: trulyhardseltzer & prnewswire
Truly Hard Seltzer is introducing a refreshingly new treat for hard seltzer fans with its Truly Iced Tea Hard Seltzer, which combines hard seltzer with real brewed tea and bold fruit flavors. WIth the Truly Iced Tea Hard Seltzer Variety Pack, fans will get a taste for the four styles on offer: Lemon, Raspberry, Peach and Strawberry. Each of these refreshing canned drinks boasts just a gram of sugar, 100 calories and an alcohol content that's on par with the rest of the hard seltzer brand's lineup.
The first-of-its-kind hard seltzer made with real brewed tea has been in the works for months and hundreds of iterations were tested before landing on these four perfected flavors.
Image Credit: Truly Hard Seltzer
The first-of-its-kind hard seltzer made with real brewed tea has been in the works for months and hundreds of iterations were tested before landing on these four perfected flavors.
Image Credit: Truly Hard Seltzer
Trend Themes
1. Iced Tea Hard Seltzers - The rise of iced tea hard seltzers presents opportunities for beverage companies to innovate with new flavor combinations.
2. Real Brewed Tea in Alcoholic Beverages - The addition of real brewed tea in alcoholic beverages presents an opportunity for innovation in the ready-to-drink cocktail market.
3. Low-calorie, Low-sugar Alcoholic Beverages - The demand for low-calorie, low-sugar alcoholic beverages is driving innovation in the alcoholic beverage industry.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the popularity of hard seltzers by creating new and unique flavor combinations.
2. Ready-to-drink Cocktail Industry - The addition of real brewed tea in alcoholic beverages presents an opportunity for ready-to-drink cocktail companies to create innovative new products.
3. Alcoholic Beverage Industry - The demand for low-calorie, low-sugar alcoholic beverages is driving innovation in the alcoholic beverage industry and companies can cater to this demand through product development.
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