To appeal to the many Canadians who choose to abstain from alcohol, Central City Brewing's Red Racer Street Legal was launched—a dealcoholized craft beer that maintains a great taste but includes just 0.5% alcohol in every can.
The brand's dealcoholized beer comes as both a Pilsner and an IPA variation, with blue and green branding marking the cans accordingly. Like other dealcoholized beers, Central City brews the product in a traditional manner and then removes the alcohol from the product. What sets the brand apart is its unique cross-flow filtration system, which allows it to preserve the unique flavor of the craft beer that's made with high-quality ingredients.
Red Racer Street Legal is available at select retailers throughout British Columbia and Alberta.
Image Credit: Central City Brewing
Key Themes Behind This Trend
- Dealcoholized Craft Beer
- Craft breweries are exploring the market for non-alcoholic beer options, tapping into the growing demand for healthier alcohol alternatives.
- Cross-flow Filtration System
- A unique cross-flow filtration system preserves the flavor and quality of dealcoholized craft beer, offering a disruptive innovation opportunity in the beverage manufacturing industry.
- Low Alcohol Beverage Options
- The rise of low or no alcohol beverages provides an opportunity for breweries to cater to consumers who want to reduce their alcohol consumption without compromising on taste.
Where This Applies
- Craft Beer
- Craft breweries can leverage the trend of dealcoholized craft beer to expand their product portfolio and tap into new markets.
- Beverage Manufacturing
- Incorporating a cross-flow filtration system into beverage manufacturing processes can revolutionize the production of dealcoholized drinks and offer a competitive advantage.
- Health and Wellness
- The health-conscious consumer trend opens up opportunities for industries to develop low-alcohol or alcohol-free alternatives that cater to the growing demand for healthier beverage options.
