Red Racer Street Legal Tastes Great and Had Just 0.5% Alcohol
Riley von Niessen — August 27, 2020 — Lifestyle
References: centralcitybrewing
To appeal to the many Canadians who choose to abstain from alcohol, Central City Brewing's Red Racer Street Legal was launched—a dealcoholized craft beer that maintains a great taste but includes just 0.5% alcohol in every can.
The brand's dealcoholized beer comes as both a Pilsner and an IPA variation, with blue and green branding marking the cans accordingly. Like other dealcoholized beers, Central City brews the product in a traditional manner and then removes the alcohol from the product. What sets the brand apart is its unique cross-flow filtration system, which allows it to preserve the unique flavor of the craft beer that's made with high-quality ingredients.
Red Racer Street Legal is available at select retailers throughout British Columbia and Alberta.
Image Credit: Central City Brewing
The brand's dealcoholized beer comes as both a Pilsner and an IPA variation, with blue and green branding marking the cans accordingly. Like other dealcoholized beers, Central City brews the product in a traditional manner and then removes the alcohol from the product. What sets the brand apart is its unique cross-flow filtration system, which allows it to preserve the unique flavor of the craft beer that's made with high-quality ingredients.
Red Racer Street Legal is available at select retailers throughout British Columbia and Alberta.
Image Credit: Central City Brewing
Trend Themes
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Dealcoholized Craft Beer — Craft breweries are exploring the market for non-alcoholic beer options, tapping into the growing demand for healthier alcohol alternatives.
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Cross-flow Filtration System — A unique cross-flow filtration system preserves the flavor and quality of dealcoholized craft beer, offering a disruptive innovation opportunity in the beverage manufacturing industry.
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Low Alcohol Beverage Options — The rise of low or no alcohol beverages provides an opportunity for breweries to cater to consumers who want to reduce their alcohol consumption without compromising on taste.
Industry Implications
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Craft Beer — Craft breweries can leverage the trend of dealcoholized craft beer to expand their product portfolio and tap into new markets.
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Beverage Manufacturing — Incorporating a cross-flow filtration system into beverage manufacturing processes can revolutionize the production of dealcoholized drinks and offer a competitive advantage.
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Health and Wellness — The health-conscious consumer trend opens up opportunities for industries to develop low-alcohol or alcohol-free alternatives that cater to the growing demand for healthier beverage options.
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