In anticipation of fall, Dunkin' launched a new lineup of seasonal items that will delight consumers. As autumn is typically associated with pumpkins, the brand is debuting a new Pumpkin Spice Latte to the menu, and bringing back the beloved pumpkin-flavored swirl that can be added to any hot or iced coffee, cold brew, espresso, frozen coffee, or frozen chocolate. For those in search of a warm tea beverages, Dunkin' also launched a new chai latte.
In terms of tasty treats, Dunkin' is relaunching its iconic apple cider-flavored donuts and munchkins, pumpkin-flavored donuts and munchkins, and a maple sugar bacon breakfast sandwich comprised of slices of maple sugar bacon, an egg, and white cheddar cheese on a croissant.
Image Credit: Dunkin'
Key Themes Behind This Trend
- Seasonal Menu Offerings
- Other QSRs could follow Dunkin's lead by introducing seasonal menu offerings to keep up with consumer demands and capitalize on seasonal trends.
- Pumpkin Spice and Maple Sugar Flavors
- Other beverage and food companies could introduce pumpkin spice and maple sugar flavors to their products to tap into the popularity of fall flavors.
- Chai Latte
- Coffee shops and QSRs could expand their tea beverage offerings and introduce chai lattes as an alternative to traditional coffee drinks.
Where This Applies
- Fast Food Chains
- Fast food chains can take advantage of seasonal changes and trends by introducing limited-time menu items and experimenting with various flavors.
- Beverage Companies
- Beverage companies can innovate by introducing new flavors that align with seasonal trends, such as pumpkin spice and maple sugar flavors for fall.
- Coffee Shops
- Coffee shops can enhance their tea offerings and introduce unique tea lattes like the chai latte to cater to non-coffee drinkers and expand their customer base.
