The September 2020 new ventures list spotlights the ways in which some businesses are morphing, changing direction, or adding a new complimentary service to their roster of offerings. While some examples in this list are a direct result of the strain that the COVID-19 pandemic has placed on small and medium-sized businesses, forcing them to adapt, others are strategically planned activations that simply elevate the brand.
Starbucks Japan, for example, opened the doors of its "full and proper co-working space" on July 30th, marking the transition from a coffee shop where people come to work on laptops to a coffee shop that places focus on better supporting the needs of these customers.
Returnity, on the other hand, is making strides in developing the next-gen of sustainable packaging with its ground-breaking collaboration with Polygiene.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
