Puig entered into an agreement with Rapsodia, a womenswear company in Argentina, to create a new product named Indy perfume. The launch of Indy perfume marks Puig's entrance into Argentinian markets, however, the company operates in other regions in South America. Overall the partnership will help Puig expand its operations in new markets.
Rasposodia displayed the product information on the brand's Instagram page. The new Indy perfume has a floral-woody scent, along with notes of peony, bergamot, rose, sandalwood, and jasmine.
Puig's collaboration with Rapsodia comes after the company outlined a strategy of extending product offers, and entering into more markets. Additionally, Puig also owns a number of other brands in the fragrance space, including Lavanda Añeja, as well as, Royal Regiment.
Image Credit: Puig/ Rapsodia