Firmenich recently opened its first Fine Fragrance Atelier in Latin America. The Fine Fragrance Atelier is located in the Vila Madalena area of São Paulo, and space will be committed to perfumery culture and creativity. Jerry Vittoria, the President of Fine Fragrance worldwide for Firmenich, stated that the facility will be a modern environment to encourage collaboration with consumers.
The opening of the Fine Fragrance Atelier had a number of high-profile guests including industry leaders, like Adilson Rato, as well as customers, and popular influencers from Brazil.
The company first entered the Brazilain market approximately 70 years ago by opening an office, and the new venture will increase collaborative efforts and create a dedicated perfumery culture facility.
Image Credit: Firmenich