As plant-based foods continue to become more mainstream, Nestlé is leveraging the emerging market with its new series of plant-based dairy alternatives.
The new series includes a pea-based beverage under the Brazil Nesfit brand that boasts the same amount of protein and calcium as cow's milk and is fortified with both vitamin A and D. The brand claims that pea is one of the most eco-friendly resources to create plant-based protein, and Nestlé was able to create a delicious, shelf-stable product with a reduced sugar content compared to competitors.
This isn't the first pea-based beverage from the Nestlé brand. In 2019 and 2020, the brand debuted an oat and pea-based beverage in a carton format in Brazil alongside an oat- and pea-based beverage with Nesquick chocolate flavor across the United States.
The brand is committed to increasing its plant-based dairy alternatives portfolio with a Starbucks non-dairy creamer partnership in the United States, a vegan Carnation condensed milk alternative in the UK, and a range of non-dairy cheeses.
Image Credit: Nestlé
Why This Trend Is Growing
- Growing Demand for Plant-based Dairy Alternatives
- Opportunity for companies to develop innovative and eco-friendly plant-based products that match the nutritional value of traditional dairy.
- Expansion of Pea-based Beverages
- Potential for continued growth and innovation in the development of pea-based beverages as a sustainable and nutritious dairy alternative.
- Partnerships and Collaborations in the Non-dairy Industry
- Opportunity for companies to form strategic partnerships and collaborations to expand their non-dairy product offerings.
Industries Being Reshaped
- Food and Beverage
- Opportunity for food and beverage companies to capitalize on the growing demand for plant-based dairy alternatives.
- Plant-based Protein
- Potential for the plant-based protein industry to further develop and market pea-based products as a sustainable and health-conscious alternative to traditional dairy.
- Non-dairy Alternatives
- Opportunity for companies in the non-dairy market to innovate and expand their product lines with plant-based alternatives to dairy.
