Stop & Shop created an updated loyalty program titled Stop & Shop Go Rewards. The new Stop & Shop Go Rewards features were created to improve e-commerce capabilities, and the loyalty program will be integrated into the app and website. Users will also have the ability to access product recommendations using the My Shop Benefits feature.
Customers will also have the ability to accumulate one point, for each dollar they spend on the platform. Points can also be used for more than purchasing new items, as they can go towards gas or grocery discounts, as well as donations toward local food banks.
The company also stated that it will add three new warerooms, and expand its grocery pickup service to 50 new locations.
Image Credit: Stop & Shop