These September 2020 business innovations range from shoppable streaming platforms to virtual home renovation shops.
Standouts include droppTV, "the world's very first shoppable streaming video platform" focused on "sharing music videos that let fans buy what they see in real-time." Thanks to an increased demand for experiential retail experience from Gen Z and Millennial consumers, platforms like droppTV are aiming to streamline entertaining with e-commerce.
ProduceShop is another notable example and is Europe's first online retail platform dedicated to home interior, home renovation and gardening products. The e-commerce startup was first launched to an Italian audience, expanding across Europe shortly after in an effort to make home renovation retail more seamless and convenient. The platform has "become a leader in the sector with thousands of daily shipments throughout Europe and more than 1.7 million customers served."
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
