The new Heinen's grocery eCommerce site has been unveiled by the retailer to offer shoppers an easier way to get essentials and more. The project was completed by Instacart and provides shoppers with access to all their essential grocery products as well as options for getting them to their house by scheduling a delivery or curbside pickup. Additionally, the app can be used for browsing recipes, sales and coupons, and even has a shopping list builder to streamline the experience for users.
Heinen Co-CEO Jeff Heinen spoke on the new Heinen's grocery eCommerce site saying, "Heinen’s has always been committed to providing an outstanding customer experience. We are dedicated to ensuring we continue to serve our customers in the way that is best for them, and in an ever-changing industry, we know that comprehensive e-commerce is more important than ever. We’re pleased to deepen our partnership with Instacart to bring our stores to life online in an improved way through Instacart Enterprise. From loyalty integration to pickup and delivery, we’re providing customers with a digital solution that fits all of their shopping needs — whether they choose to get their groceries online or in-store.”