As the economy gains traction in the era of the "new normal," the September 2020 retail trends showcase how brands are beginning to interact with consumers once again.
Notably, we see Cadillac Fairview, the Candian commercial real estate brand that focuses on malls, launch a new beta app that helps shoppers plan their trips to the mall in a safe, socially distancing-friendly way. The app lets users virtually join a queue while shopping, pre-book time slots to visit specific stores, and easily arrange curbside order pickups.
In addition, the September 2020 retail innovations also include PREIT's venture into e-commerce with the brand's "first-of-its-kind curated shopping program from a mall owner/operator." The real estate brand focused on American shopping centers offers back-to-school supplies handpicked by professional stylists from PREIT malls.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
