Pop-In@Nordstrom is an ongoing series of themed pop-up shops that change every few weeks and the latest one is Pop-In@Nordstrom New Beauty, featuring up-and-coming beauty and wellness brands. Online and in-store, for years, Nordstrom has been running this series, and this time around, shoppers will be able to discover products from brands like Megababe, Golde, Larkly Suncare and Supernal. In all, there are 78 beauty and wellness companies features, with a deliberate focus on those founded by women and people of color.
As Nordstrom describes, its newest selection curates "the best of what's next" in the world of wellness and beauty, ranging from sustainable skincare to CBD supplements and cleanly formulated makeup, as self-care and self-expression looks a little different for everyone.
Image Credit: Nordstrom
What Makes This Trend Stand Out
- Up-and-coming Beauty Brands
- Opportunity to tap into the growing market of emerging beauty brands and offer unique, innovative products.
- Diversity and Inclusion in Beauty
- Opportunity to support brands founded by women and people of color, and cater to a more diverse customer base.
- Clean Beauty and Wellness
- Opportunity to offer sustainable skincare, CBD supplements, and cleanly formulated makeup, catering to the increasing demand for clean and natural beauty products.
Sectors Adopting This
- Retail
- Retailers can create pop-up shops or dedicated sections to showcase up-and-coming beauty brands and provide a unique shopping experience.
- Beauty and Wellness
- Brands in the beauty and wellness industry can focus on inclusivity, sustainability, and clean formulations to meet the evolving consumer preferences.
- E-commerce
- Online platforms can feature emerging beauty brands and offer a convenient and accessible way for consumers to discover and purchase innovative products.
