rewardStyle recently enhanced the LIKEtoKNOW.it shopping app with LTK Shopping Video, so that rewardStyle influencers can produce, monetize and share shoppable videos up to two minutes in length. With this new way to share within the app, brands and influencers will be able to share everything from beauty tutorials to home tours and outfit videos with even greater ease.
Many consumers have doubled down on online shopping within the last year and this new features offers a fresh way to discover products and shop within the LIKEtoKNOW.it app. According to rewardStyle, "In the first half of 2020, consumers purchased more than $1 billion worth of products from original rewardStyle influencer content, and are projected to purchase nearly $2.5 billion by the end of 2020."
Image Credit: rewardStyle
Key Themes Behind This Trend
- Shoppable Videos
- Producing and sharing shoppable videos within shopping apps presents a disruptive innovation opportunity for brands and influencers to engage with consumers in a more interactive and direct way.
- Enhanced Shopping Experience
- Adding video content to shopping apps enhances the overall shopping experience and provides an innovative way for consumers to discover and purchase products.
- Increased Influencer Monetization
- The integration of shoppable videos in shopping apps opens new avenues for influencers to monetize their content and generate revenue through product recommendations and affiliate marketing.
Where This Applies
- E-commerce
- The e-commerce industry can leverage shoppable video features to drive sales and provide a more immersive shopping experience for customers.
- Digital Marketing
- By incorporating shoppable videos in their marketing strategies, digital marketers can tap into the growing trend of interactive content and capitalize on the increasing popularity of video consumption.
- Influencer Marketing
- The integration of shoppable videos in shopping apps offers new opportunities for influencers to monetize their content and partner with brands to promote products directly to their followers.
