Whole Foods Market recently opened the doors to its first-ever online-only store in Brooklyn, New York, which focuses on a delivery-only retail model that taps into the increased demand for grocery delivery—which has grown significantly since last year due to the pandemic. Although the new store format has been in the works for a while, the online-only store is now open at a time when some consumers are still wary or unable to visit physical shops due to personal health conditions.
As an online-only store, the unique Whole Foods Market location is staffed by Whole Foods Market Team Members who are dedicated to receiving, shopping for and preparing orders for quick deliveries. With this new model, Whole Foods Market is on a mission to reach a wider range of consumers than before.
Image Credit: Whole Foods Market