E-commerce has only increased in recent years, and in the wake of the shelter-in-place restrictions, more Candians are flocking to online retailers for their needs. One Canadian brand is setting itself apart as the first online paint store — Digby Paints. The brand offers a carefully curated palette of 60 colors for walls and trim, plus all the supplies, all of which will be delivered straight to your front door. Plus, the digital platform will help consumers visualize the look and calculate how much paint the job requires.
“We wanted to fix the paint shopping experience – to modernize and simplify the way people buy paint,” said Torrance, who co-founded the company with Emily Kinread. “For our customers, that means no more wandering around the store trying to find someone to help you, or killing time while you wait for them to mix your paint, or making multiple trips to the store after you realize you forgot something. It’s a better way to buy paint and get consistently great results.”
Image Credit: Digby Paints
What's Driving This Trend
- Online Paint Stores
- The success of Digby Paints is a clear indication that there is a demand for online paint stores, providing an opportunity for other paint brands to consider a digital presence.
- Curated Palette
- The careful curation of paint colors by Digby Paints presents an opportunity for paint companies to offer more focused and curated options for their customers.
- Virtual Visualization
- With consumers increasingly looking for quick and easy solutions, the idea of a digital platform that assists customers to visualize different paint colors and their end result is disruptive to the traditional paint shopping experience.
Who This Affects Most
- Paint Industry
- The emergence of online paint stores presents an opportunity for paint companies to capitalize on the growing trend of e-commerce and offer innovative and convenient solutions.
- Retail Industry
- The success of online paint stores like Digby Paints provides a blueprint for other retailers to follow, offering a better online shopping experience that caters to the needs of modern consumers.
- Home Improvement Industry
- The ability to visualize different paint options and calculate the amount of paint required for a project makes the process of home improvement easier, presenting an opportunity for companies in the home improvement industry to offer similar online tools.
