Amazon recently opened its first Amazon Fresh grocery chain located in California and it is designed to offer a smart shopping experience powered by Alexa. The first-of-its-kind physical store is said to focus on low prices and offer a range of national brands, which differentiates it from the Whole Foods Market stores acquired by Amazon a few years ago.
Within the stores, consumers can expect to find the smartphone-paired Dash Cart for an experience that's free from checkout lanes and a setting that combines the best of online and offline shopping. After using their smartphone to gain entry to Amazon Fresh, shoppers can put away their phones and rely on the smart store itself, as it is stocked with devices so that Amazon Alexa is available to ask questions about where to locate specific items.
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