The day of love might be many months away, but the Nisa Valentine’s Day range has now been made available from the brand to offer retailers a way to get ahead of the rush. The 2021 collection includes 17 co-op branded flower products that range from a single rose to ornate bouquets, which are available now until the end of the week for retailers to preorder in anticipation of the holiday. The collection consists of some of the best-selling products from 2020 to help stores make smart choices of what they should stock come February 2021.
Wholesale Category Controller at Nisa Josie Bates spoke on the Nisa Valentine’s Day range saying, "Last year we sold 6,500 cases of flowers to Nisa partners for the Valentine’s Day event. This saw a growth of more than 50% year-on-year and Nisa partners commented on the fantastic quality of the roses and bouquets that were available and so we expect the demand to be strong for 2021. The Co-op flower range for Valentine’s Day really is fantastic and its availability to our independent Nisa partners certainly gives them the edge over the competition."