The day of love might be many months away, but the Nisa Valentine’s Day range has now been made available from the brand to offer retailers a way to get ahead of the rush. The 2021 collection includes 17 co-op branded flower products that range from a single rose to ornate bouquets, which are available now until the end of the week for retailers to preorder in anticipation of the holiday. The collection consists of some of the best-selling products from 2020 to help stores make smart choices of what they should stock come February 2021.
Wholesale Category Controller at Nisa Josie Bates spoke on the Nisa Valentine’s Day range saying, "Last year we sold 6,500 cases of flowers to Nisa partners for the Valentine’s Day event. This saw a growth of more than 50% year-on-year and Nisa partners commented on the fantastic quality of the roses and bouquets that were available and so we expect the demand to be strong for 2021. The Co-op flower range for Valentine’s Day really is fantastic and its availability to our independent Nisa partners certainly gives them the edge over the competition."
Key Themes Behind This Trend
- Valentine's Day Flower Collections
- Opportunity to create unique flower collections for the Valentine's Day market.
- Preordering for Holidays
- The trend of preordering holiday themed products allows retailers to get ahead and offer their customers a wider variety of choices.
- Demand for Quality Flowers
- Customers are looking for high-quality flowers for Valentine's Day, presenting an opportunity for retailers to focus on sourcing and selling premium products.
Where This Applies
- Retail
- Retailers can take advantage of the Valentine's Day market by offering a diverse range of flower collections.
- Wholesale
- Wholesale suppliers can promote the trend of preordering holiday themed products to retailers, providing them with a competitive edge.
- Floral
- The floral industry can meet the demand for high-quality flowers by sourcing and providing premium products to retailers.
