Global beauty brand Coty recently joined forces with digital delivery service GoPuff to deliver cosmetics in as little as 30 minutes. The delivery service includes over 25 products, including Covergirl’s Lashblast mascara, Sally Hansen’s Miracle Gel nail polish, and Rimmel’s Stay Glossy lip gloss, and the service is available in over 80 American cities. The offered products were chosen due to their popularity.
“We are constantly evolving and expanding, in order to instantly deliver all of the everyday essentials our customers want and need,” said Romaine. “Through our research, predictive analysis and conversations with customers, we found that customers were seeking easy, instant access to the beauty products they love. We also identified a recent increase in orders for at-home beauty and grooming products, and knew we wanted to build out our beauty category. This is a trend we saw solidify during the stay-at-home orders and one we don’t expect to go anywhere.”
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