L'Oreal Paris' Haircolor Concierge Meets Hair Coloring Needs from Home
Laura McQuarrie — August 27, 2020 — Business
References: lorealparisusa & prnewswire
L'Oreal Paris' Haircolor Concierge is a new at-home hair color service that connects consumers to an on-demand hair color platform from the comfort of home. As a result of quarantine and prolonged salon closures, many people discovered how easy it is to color their own hair at home for the first time. As a result, L'Oréal Paris observed a 40% increase in hair color inquires to its Consumer Care Center over the past few months and the Haircolor Concierge was created to offer even more support for at-home hair coloring.
The 24/7 hair color platform lets consumers connect with trained color professionals via text or video chat, so that they can feel comfortable and confident when it comes to choosing a new color.
Image Credit: L'Oréal Paris
The 24/7 hair color platform lets consumers connect with trained color professionals via text or video chat, so that they can feel comfortable and confident when it comes to choosing a new color.
Image Credit: L'Oréal Paris
Trend Themes
1. At-home Hair Color Services - The rise of at-home hair color services presents an opportunity for beauty brands to develop innovative products and technologies that cater to the growing demand for DIY hair coloring.
2. On-demand Hair Color Platforms - The emergence of on-demand hair color platforms creates opportunities for hair professionals to provide personalized advice and consultations remotely, disrupting the traditional salon experience.
3. Quarantine-inspired Hair Color Trend - The surge in DIY hair coloring during quarantine has sparked a trend where consumers seek professional guidance and support for at-home hair color, leading to the development of specialized services like L'Oreal Paris' Haircolor Concierge.
Industry Implications
1. Beauty - Beauty brands can capitalize on the growing interest in self-care and DIY beauty treatments by offering innovative at-home hair color products and services.
2. Technology - Technology companies can develop virtual platforms and tools that facilitate real-time consultations between hair professionals and consumers, transforming the way hair color advice is delivered.
3. Consumer Goods - The increased demand for at-home hair color presents an opportunity for consumer goods companies to develop and market new hair coloring kits and accessories that cater to DIY hair color enthusiasts.
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