L'Oreal Paris' Haircolor Concierge is a new at-home hair color service that connects consumers to an on-demand hair color platform from the comfort of home. As a result of quarantine and prolonged salon closures, many people discovered how easy it is to color their own hair at home for the first time. As a result, L'Oréal Paris observed a 40% increase in hair color inquires to its Consumer Care Center over the past few months and the Haircolor Concierge was created to offer even more support for at-home hair coloring.
The 24/7 hair color platform lets consumers connect with trained color professionals via text or video chat, so that they can feel comfortable and confident when it comes to choosing a new color.
Image Credit: L'Oréal Paris