Firefly, the rideshare advertising startup, recently acquired Strong Outdoor. Kaan Gunay, the CEO and co-founder of Firefly, stated that part of the deal dictates that Firefly will now operate Strong Outdoor's taxi advertising. Currently, the taxi advertising program of Strong Outdoor is not digital, however, Firefly stated that it will work towards transitioning the ads to digital formats.
Gunay stated that with the new deal, the company will have approximately 42% of the market share for transportation service ads in New York City. The CEO also stated that despite the venture to non-digital ads, the company will continue to operate in technologically-integrated advertising formats in the future.
Firefly also has a history of working with several prominent brands including Puma, Dunkin', 7-Eleven, Postmates, and more.
Image Credit: Firefly
What Makes This Trend Stand Out
- Rideshare Advertising
- Opportunity for disruptive innovation in transforming traditional taxi advertising into digital formats.
- Transportation Service Ads
- Potential to revolutionize the transportation advertising market share by leveraging technologically-integrated formats.
- Technologically-integrated Advertising
- Innovation opportunity lies in creating advanced advertising solutions that seamlessly integrate with technological platforms.
Sectors Adopting This
- Rideshare
- Rideshare companies can benefit from integrating digital advertising into their platforms and disrupting traditional taxi advertising methods.
- Out-of-home Advertising
- Traditional out-of-home advertising companies can explore digital transformation to keep up with the evolving transportation advertising trends and stay competitive.
- Digital Advertising Technology
- Companies specializing in digital advertising technologies can tap into the transportation sector by offering innovative solutions for integrating ads into rideshare services and taxis.
