Puig Travel Retail Americas recently partnered with Dufry, in order to produce a campaign for a new Carolina Herrera fragrance, titled 'Bad Boy in Latin America.' The company stated that the high-profile product launch will help to transition Carolina Herrera into a top brand for Latin American markets. The product was developed with lighting-style branding, which takes inspiration from a previous product, titled the 'Good Girl' fragrance.
Puig Travel Retail Americas also held activations for the new fragrance at several airports including, Jorge Chávez International Airport in Peru, as well as São Paulo-Guarulhos Airport in Brazil. The airport activations were created to foster interactions with customers. Interactions are facilitated using a buzz wire game, featuring similar branding as the product.
Image Credit: Puig Travel Retail Americas