Skincare brand SHISEIDO recently appointed Hunter Schafer as the company's Global Makeup Ambassador. Known for her debut on HBO's Euphoria, the strategic partnership was revealed to the public with a stunning Allure Magazine cover.
Through this collaboration, SHISEIDO wants to convey that "beauty comes alive when inner and outer beauty are in dynamic harmony." In tune with the current cultural Zeitgeist—one that is defined by "no rules, no boundaries, and no restrictions"—Schafer's creative and expressive personality fits seamlessly with SHISEIDO's brand values. About her partnership with the company, Schafer shares: "When I look at SHISEIDO, I see a level of artistic energy that is really unique. As someone who likes to be artistic with makeup, that was something that instantly attracted me to the brand. SHISEIDO is about more than trying to look pretty or appeal to a specific standard of beauty. SHISEIDO is parallel to art.”
The new Global Makeup Ambassador is expected to appear in SHISEIDO campaigns starting 2021.
Image Credit: SHISEIDO