Lyft has begun to test unlimited access to its Citi Bike for everyone who subscribes to the company’s Pink program. The offer will be rolled out to a select group of Lyft users, where they can access Citi Bike rides as much as they desire. However, Citi Bike riders will have a limit of 45 minutes. The promotion could entice more consumers to sign up for Lyft's Pink subscription.
Lyft Pink was launched in October of 2019, as a cost-effective option for consumers who often rely on Lyft’s transportation services. The subscription gives customers a 15% better rate on car rides in the United States, as well as priority pickup at the airport, and free 30-minute bike and scooter riders.
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