Jameson's Grow your Own Cocktail Series Spotlights Local Sourcing
Laura McQuarrie — August 28, 2020 — Lifestyle
References: jamesonwhiskey & barmagazine
Grow Your Own Cocktail is a new cocktail series from Jameson Irish Whiskey that's being shared alongside a competition to support local sourcing. With the six-part web series, viewers will get to learn about new ingredients and techniques, as well as gardening and foraging.
Last year, Jameson worked with a team of bartenders, local farmers and producers to create this series and share locally inspired cocktails. Now, cocktail lovers can take themselves on an adventure around the world when they tune into episodes centered around Dubai, Tel Aviv, Kuala Lumpur and other destinations.
At a time when people are craving novel experiences and travel, and the bar community has faced a challenging year, this series and competition helps to share fresh inspiration, creativity and scenes from around the globe.
Last year, Jameson worked with a team of bartenders, local farmers and producers to create this series and share locally inspired cocktails. Now, cocktail lovers can take themselves on an adventure around the world when they tune into episodes centered around Dubai, Tel Aviv, Kuala Lumpur and other destinations.
At a time when people are craving novel experiences and travel, and the bar community has faced a challenging year, this series and competition helps to share fresh inspiration, creativity and scenes from around the globe.
Trend Themes
1. Local Sourcing - Opportunity for businesses to incorporate locally sourced ingredients and highlight sustainable practices in their products.
2. Garden-to-glass Cocktails - Innovative bartenders can explore growing their own cocktail ingredients, creating unique and immersive experiences for patrons.
3. Virtual Travel Experiences - Entrepreneurs can capitalize on the trend of armchair travel by offering virtual experiences that showcase the flavors and cultures of different destinations.
Industry Implications
1. Beverage Industry - Companies can leverage the trend of local sourcing and garden-to-glass cocktails to create unique and sustainable beverage options.
2. Hospitality Industry - Hotels and restaurants can enhance guest experiences by incorporating locally sourced ingredients and offering virtual travel experiences in their menus and activities.
3. Travel Industry - Reimagining traditional travel experiences by offering virtual tours, tastings, and cultural exchanges can draw in travelers who are seeking immersive experiences from the comfort of their homes.
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