Knowing that people are looking for functional beverages that share hydrating ingredients and probiotics, GT's Living Foods introduced a range of enhanced kefir waters. The Aqua Kefir products are light refreshments that help to replenish the body, especially before and after physical activity.
GT's Aqua Kefir sets itself apart from traditional kefir products that are made with a base of dairy, as these ones are fermented with dairy-free kefir cultures. As GT's describes, "Traditional dairy kefirs taste heavy and sour. GT's Aqua Kefir is light and nourishing, which is why it makes for the perfect pre- and post-workout drink."
The light and refreshing kefir waters to support hydration and good gut health are available in a handful of unique varieties like Coconut Lime, Peach Pineapple, Pear Ginger, and Pomegranate.
Image Credit: GT's Living Foods
Why This Trend Is Growing
- Functional Beverages
- Functional beverage industry can innovate by exploring more hydrating options that share probiotics.
- Dairy-free Alternatives
- Industries in food technology can tap into making dairy-free yogurt and kefir cultures that provide light, refreshing taste.
- Pre and Post-workout Drinks
- Manufacturers can cater to the growing fitness industry by introducing products like Aqua Kefir that helps replenish the body.
Industries Being Reshaped
- Beverage Industry
- Beverage industry can create a space for functional, hydrating drinks infused with probiotics.
- Food Manufacturing
- Food manufacturers can explore creating non-dairy cultures that provide a light, refreshing taste for yogurt and kefir products.
- Fitness Industry
- Fitness industry can incorporate Aqua Kefir products into regular diets of fitness enthusiasts as a pre or post-workout drink.
