Founded in Canada, Kindred Cultures is a kefir water brand stared by founder Lyndsay, a busy mom of two, who created the product after her son began suffering from eczema and asthma. After learning about the benefits of kefir for gut health, she created her own vegan kefir water infused with organic fruits and botanicals. The result was a product that was low in sugar and calories while featuring nourishing probiotics.
Kindred Cultures is now a successful beverage brand that offers five kefir water flavors in both bottled and canned varieties. Its flavors include detoxifying Activated Charcoal Water, Cranberry Turmeric Kefir Water, Lemon Turmeric Ginger Kefir Water, Strawberry Rosehip Kefir Water and Power Green Kefir Water.
What Makes This Trend Stand Out
- Probiotic-infused Beverages
- Opportunity for beverage companies to develop their own line of probiotic-infused beverages like kefir water.
- Functional Ingredients
- Potential for the development of functional ingredients to boost the nutritional benefits of beverages.
- Health-conscious Consumers
- Opportunity to capitalize on the growing trend of health-conscious consumers by offering beverages with added health benefits like probiotics.
Sectors Adopting This
- Beverage
- Opportunity for beverage companies to create their own line of probiotic-infused beverages like kefir water.
- Health and Wellness
- Opportunity for health and wellness companies to offer beverages with added health benefits like probiotics.
- Food
- Potential for food companies to develop functional ingredients to add to beverages and boost their nutritional benefits.
