Derby-Inspired Beer Cocktails

Blue Moon is Helping Fans Celebrate the Kentucky Derby

Blue Moon is helping fans celebrate the Kentucky Derby with two delicious Derby classic cocktails: the Grandstand and the Julep. Each cocktail fuses Blue Moon Belgian White Belgian-Style Wheat Ale with invigorating ingredients to dress up any watch-party this Derby season.

The Grandstand features 8 ounces of the Blue Moon Wheat ale, 1 ounce of bourbon, 2 ounces of pomegranate juice, a quarter ounce of lemon juice, and a quarter ounce of simple syrup, topped with mint sprig and lemon twist. The Blue Moon Julep, on the other hand, fuses 6 ounces of Blue Moon Wheat ale, four raspberries 1.5 ounces of bourbon, a quarter ounce of fresh lime juice, and a quarter ounce of simple syrup finished with mint raspberries.

For Kentucky Derby fans in the Denver area, you can stop by the Blue Moon RiNo brewery to try the limited-edition Bourbon Barrel-Aged Minted Julep Beer, brewed in honor of the Kentucky Derby.

Image Credit: Blue Moon

Beer Cocktail Trends
The rise in popularity of beer cocktails presents an opportunity for bars and restaurants to innovate by offering unique combinations.
Limited-edition Beverage Trends
Creating limited-edition beverages like the Bourbon Barrel-Aged Minted Julep Beer can generate buzz and excitement among customers.
Cocktail Pairing Trends
Creating cocktail pairings for upcoming events like the Kentucky Derby can create a unique experience for customers and drive sales.

Where This Applies

Brewing Industry
Breweries can take advantage of the trend of creating unique beer cocktails and limited-edition beverages to increase sales and expand their customer base.
Hospitality Industry
Bars and restaurants can capitalize on the trend of cocktail pairings for events like the Kentucky Derby to attract customers and increase revenue.
Event Industry
Event planners can incorporate the trend of cocktail pairings for events like the Kentucky Derby to create a unique and memorable experience for attendees.
SCORE
3.1 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 29%
Activity 56%
Freshness 9%

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