Enjoying a drink with takeout brought a touch of normalcy back into the lives of consumers after strict social distancing guidelines limited restaurant options, which is why The Alcohol and Gaming Commission of Ontario temporarily allowed bars and restaurants to offer alcohol delivery with food.
To make this exciting announcement more accessible, Uber Eats promoted it with a 25% discount, encouraging Torontonians to take advantage of the updated alcohol delivery service. To ensure those ordering are of drinking age, consumers are prompted to input their identification information prior to purchase for the driver to review.
Popular Toronto restaurants such as Gusto 101 and Chubby’s Jamaican Kitchen updated their online menus with alcoholic options, providing consumers with extra incentive to support their favorite restaurants.
Image Credit: Uber Eats
Key Themes Behind This Trend
- Contactless Alcohol Delivery
- Opportunity to develop innovative solutions for contactless delivery of alcohol and food.
- Enhanced Age Verification
- Opportunity to create advanced age verification systems for online alcohol delivery.
- Alcohol Menu Expansion
- Opportunity for restaurants to expand their menus with alcoholic beverage options.
Where This Applies
- Food Delivery
- Disruptive innovation opportunities for food delivery platforms to incorporate alcohol delivery services.
- E-commerce
- Disruptive innovation opportunities for e-commerce platforms to improve age verification processes for online alcohol sales.
- Hospitality
- Disruptive innovation opportunities for restaurants to incorporate alcohol offerings in their menus.
