The Bully Boy Amaro Spritz Evokes the Feeling of the Amalfi Coast
Michael Hemsworth — August 12, 2020 — Marketing
References: bullyboydistillers & bevnet
The Bully Boy Amaro Spritz canned cocktail is a new citrusy drink option for consumers who are looking to enjoy the premium flavor of the namesake Italian liqueur in an alternative manner. The drink starts with a base of the Bully Boy's award-winning Amaro that has been paired with a citrus-forward flavor for a profile that's effervescent and surprisingly juicy. This helps make the product perfect for sipping straight from the can or serviced over ice with your choice of citrus wedge.
The Bully Boy Amaro Spritz canned cocktail was explained further by Co-Founder and Head Distiller of Bully Boy Distillers Dave Willis who said, "We knew early on that we had no interest in creating a canned cocktail unless it was entirely unique – something that you couldn’t easily replicate at home. The goal was to create a canned cocktail that was complex, nuanced, and crushable. Creating something full bodied that’s also delicious on a hot summer night was a lot of work, but we feel really good about where it ended up.”
The Bully Boy Amaro Spritz canned cocktail was explained further by Co-Founder and Head Distiller of Bully Boy Distillers Dave Willis who said, "We knew early on that we had no interest in creating a canned cocktail unless it was entirely unique – something that you couldn’t easily replicate at home. The goal was to create a canned cocktail that was complex, nuanced, and crushable. Creating something full bodied that’s also delicious on a hot summer night was a lot of work, but we feel really good about where it ended up.”
Trend Themes
1. Canned Cocktail Trend - Offering premium cocktails in ready-to-drink canned form provides a unique and convenient drink option for consumers.
2. Alternative Liqueur Innovation - Innovative pairings and flavor profiles can make traditional liqueurs accessible in new and different ways to consumers.
3. Effervescent Flavors Trend - Bubbly and citrusy flavor profiles are becoming increasingly popular in alcoholic beverages and can provide a refreshing drinking experience for consumers.
Industry Implications
1. Alcoholic Beverage Industry - Integrating innovative flavor profiles and canned cocktail offerings can provide differentiation and appeal to consumers in a crowded market.
2. Premium Liqueur Industry - Alternative packaging and consumption methods can help promote the accessibility and versatility of premium liqueurs to a wider audience.
3. Ready-to-drink Beverage Industry - Effervescent and refreshing flavor profiles in canned cocktails can appeal to consumers looking for a low-effort yet high-quality drinking experience.
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