The Bully Boy Amaro Spritz canned cocktail is a new citrusy drink option for consumers who are looking to enjoy the premium flavor of the namesake Italian liqueur in an alternative manner. The drink starts with a base of the Bully Boy's award-winning Amaro that has been paired with a citrus-forward flavor for a profile that's effervescent and surprisingly juicy. This helps make the product perfect for sipping straight from the can or serviced over ice with your choice of citrus wedge.
The Bully Boy Amaro Spritz canned cocktail was explained further by Co-Founder and Head Distiller of Bully Boy Distillers Dave Willis who said, "We knew early on that we had no interest in creating a canned cocktail unless it was entirely unique – something that you couldn’t easily replicate at home. The goal was to create a canned cocktail that was complex, nuanced, and crushable. Creating something full bodied that’s also delicious on a hot summer night was a lot of work, but we feel really good about where it ended up.”