‘Bizzarro Spritz’ and the ‘Bizzarro and Mischief Brew Tonic’ are arriving on American shelves after a successful launch from the Australian brand. Measured at 12.75% ABV and 5% respectively, the beverages build upon hints of organic orange and lemon to deliver a tangy twist on the canned cocktail form.
Both canned cocktails use Bizzarro Aperitivo, an all-natural, Australian bitter aperitivo from Delinquente Wine Co. The aperitivo is gluten-free, vegan, biodynamic, and preservative-free. The compact packaging makes the cocktail easy to transport and consume on the go. The ‘Bizzarro Spritz’ and the ‘Bizzarro and Mischief Brew Tonic’ will be available in 18 states at select alcohol retailers including Gus’s Community Market, Verve, and others for your drinking convenience.
Image Credit: Delinquente Wine Co.
Why This Trend Is Growing
- Canned Cocktail Boom
- The demand for easily transportable canned cocktails is growing, presenting an opportunity for innovative brands to create unique flavor combinations and packaging designs.
- Natural, Organic Ingredients
- Consumers are seeking out drinks made with natural and organic ingredients, indicating a potential for companies to create beverages using sustainably-sourced, preservative-free ingredients.
- Expansion of International Brands
- The availability of Australian canned cocktails in the US market signals an opportunity for other international beverage brands to expand their reach globally.
Industries Being Reshaped
- Alcohol and Beverage
- The alcohol and beverage industry can capitalize on the rising demand for canned cocktails and natural ingredients by developing new products and expanding distribution channels.
- Packaging
- As the popularity of canned cocktails grows, there is an opportunity for packaging companies to create durable, eco-friendly, and aesthetically pleasing designs that will stand out on the shelves.
- International Trade
- The expansion of Australian canned cocktails across the US market opens up opportunities for companies operating in the international trade industry, such as shipping and logistics, to facilitate similar expansions for other products.
