In celebration of National Women's Equality Day and the centennial of women's right to vote, Barter & Shake Creative Hospitality is introducing the All Women Take-Out Cocktail Initiative. The initiative is centered on highlighting seven local Arizona female bartenders and their signature cocktails and people can show their support by purchasing the pre-made bottled cocktails.
As part of the initiative, each female bartender worked with a nationally awarded and accoladed female mixologist during a month-long mentorship program. On a weekly basis starting mid-September, there will be 50 limited-time bottled cocktail kits shared and Barter & Shake will be donating 100% of profits of the $25 kits to the non-profit organization Another Round, Another Rally.
Image Credit: Barter & Shake
Key Themes Behind This Trend
- Virtual Cocktail Kits
- Developing a service that offers customers the ability to purchase pre-made cocktails online and have them delivered directly to their door.
- Female-driven Initiatives
- Encouraging and supporting more initiatives that showcase female-led or female-driven businesses in the hospitality and beverage industry.
- Mentorship Programs in Hospitality
- Initiating mentorship programs between experienced and novice bartenders in order to improve the quality and innovation of the cocktails being served.
Where This Applies
- Hospitality
- Introducing new and innovative services - like cocktail delivery - to the hospitality industry in order to respond to the ongoing effects of the pandemic.
- Beverage
- Exploring opportunities to support more innovative and female-led projects within the beverage industry, like this All Women Take-Out Cocktail Initiative.
- Non-profit
- Creating more partnerships between relevant for-profit businesses and non-profit organizations, such as this initiative's collaboration with Another Round, Another Rally.
