Coffee blends are often chosen specifically for their flavors but Fit Grinds offers a different approach by giving coffee lovers the opportunity to enjoy blends packed with different nutrients. Alongside its Original coffee, which takes the form of an organic, fair trade and medium roast ground coffee, Fit Grinds makes 12-ounce blends like Focus, Multi Collagen and Pre + Probiotic.
Those who are looking for energy and focus from their cup of coffee will find benefit in the Focus blend, which is enriched with L-theanine, Alpha GPC and Taurine. The Multi-Collagen variety is enhanced with both grass-fed bovine collagen and chicken collagen, while the Pre + Probiotic blend helps to support digestion, gut health and the immune system.
As Chief Science Officer Dr. Robert Silverman sees it, "Non-organic coffee is the most highly sprayed and chemically treated beverage product in the world and it's time someone brought some additional benefits to one of the most popular beverages."
Image Credit: Fit Grinds
Key Themes Behind This Trend
- Nutrient-infused Beverages
- Opportunity to bring added health benefits to popular beverage products with nutrient-enhanced blends.
- Bioactive Ingredients
- Rising demand for bioactive ingredients in food and beverage products as consumers seek functional health benefits.
- Customizable Functional Foods
- Growing market for customizable functional food and beverage creations as consumers seek personalized wellness options.
Where This Applies
- Coffee Industry
- Opportunity to differentiate through Health-focused product development in a highly competitive coffee market.
- Functional Foods Industry
- Growing demand for functional food products creates opportunity for nutrient-infused coffee blends and other combinations.
- Wellness Industry
- Aligning with consumers' growing focus on wellness by offering nutrient-enhanced coffee and other functional beverage products.
