Burger & Lobster, the beloved UK-based restaurant, recently announced a new, wallet-friendly promotion — the brand will revert back to its original, 2011 pricing. The new pricing includes a number of premium items that are available for only £20 such as a whole garlic butter or lemon lobster roll, The Original 10 oz prime cut Nebraskan beef burger that's been increased by 2 ounces. The new promotion, dubbed 'Eat Out To Help Out,' is available for the month of September.
Ben Hedley, head of marketing at Burger & Lobster, said: “Eat Out To Help Out has been great for the industry and especially our guests, some of which have really struggled with lockdown lobster cravings. We’re buzzing to have people back in our restaurants, so now the scheme is over we want to make sure they can satisfy their cravings for a little bit less as the country gets back on its feet. What’s not to love about a £20 lobster? And after all, 2011 was a much better year than 2020 could ever be!”
Image Credit: Burger & Lobster
Why This Trend Is Growing
- Retro Pricing
- Opportunity for other restaurants to adopt retro pricing strategies and attract customers with affordable meals reminiscent of the past.
- Premium Discounts
- Disruption opportunity for brands to offer premium items at discounted prices, enticing customers to splurge on high-quality dishes.
- Promotional Collaborations
- Potential for collaborations between restaurants and government schemes to create win-win promotions that boost business and support economic recovery.
Industries Being Reshaped
- Restaurant Industry
- Restaurants can explore retro pricing strategies to attract customers and generate buzz in a competitive market.
- Food and Beverage Industry
- Brands can capitalize on the trend by offering premium items at reduced prices, enticing customers to try new and indulgent products.
- Marketing and Advertising Industry
- Opportunity for marketing agencies to help restaurants create collaborations and promotional campaigns that leverage government schemes and generate positive brand exposure.
