In anticipation of the cooler weather, Nescafe recently debuted the new Cinnamon Bun Instant Lattes, described as a "coffee shop-style drink crafted by experts." The brand recently updated its recipe and as its name suggests, the new instant coffee beverage boasts indulgent cinnamon bun flavoring with hints of spice and cream for an unparalleled palette experience.
The new Nescafe Cinnamon Bun Instant Lattes are made using premium coffee beans and fresh milk sourced from British dairy farmers. Each package comes with eight single-serve instant coffee sachets that are easily prepared. Simply add hot water, stir, and enjoy the beverage.
The new cinnamon bun-inspired offerings are currently available at Sainsbury in the UK for £1.50 a box.
Image Credit: Nestlé, Instagram/@_well_this_is_new_
Key Themes Behind This Trend
- Flavored Instant Lattes
- Opportunity for coffee brands to innovate and create unique flavor profiles for instant lattes that mimic popular baked goods like cinnamon buns.
- Premium Instant Coffee
- Opportunity to cater to consumers seeking high-quality instant coffee made with premium ingredients like premium coffee beans and fresh milk sourced from local farms.
- Convenience Packaging
- Opportunity to develop packaging solutions that make it easy for consumers to enjoy instant coffee on-the-go, with single-serve sachets that require minimal preparation.
Where This Applies
- Coffee
- Coffee brands can explore new flavor varieties and premium offerings in the instant coffee segment to cater to changing consumer preferences.
- Dairy
- Dairy farmers can collaborate with coffee brands to supply fresh milk for premium instant coffee products, tapping into the growing demand for locally sourced and sustainable ingredients.
- Packaging
- Packaging manufacturers can design convenient and eco-friendly packaging solutions for single-serve instant coffee products, meeting consumer demand for on-the-go and sustainable options.
