Mooala blends "creamy blanched almonds and real vanilla beans with a touch of cane sugar" to bring consumers a "taste [that] will remind [them] pf grandma's homemade ice cream." This is the brand's Vanilla Bean Almondmilk which is fully vegan, gluten-free, and non-GMO. In addition, the beverage also contains fewer calories than its traditional counterparts.
To spark consumer imagination, Mooala recently shared its 'Copy-Cat Starbucks Pink Drink.' Quite simple to make at home, the recipe requires two red fruit teabags, Mooala's Vanilla Bean Almondmilk, water, light fruit juice, and some strawberries. Since the recipe is free from sugar, the brand recommends that consumers sweeten it to their liking with agave or simple syrup.
Image Credit: Mooala Organic
Key Themes Behind This Trend
- Dairy-free Alternatives
- There is a growing trend of consumers seeking dairy-free alternatives to traditional dairy products, creating opportunities for innovative companies to create and market these products.
- Copycat Recipes
- Copycat recipes have become increasingly popular as more consumers seek to replicate their favorite dishes and drinks from popular restaurants and cafes, presenting opportunities for recipes to be created and shared online and for businesses to offer their own versions of popular items.
- Healthy Beverage Options
- As consumers become more health-conscious, there is a growing trend towards seeking out healthy and low-calorie beverage options, creating opportunities for companies to develop and market products that cater to this demand.
Where This Applies
- Plant-based Alternatives
- The dairy-free trend presents opportunities for companies in the plant-based industry to create and market dairy-free alternatives for milk, cheese, and other dairy products.
- Food Recipe Websites
- The popularity of copycat recipes presents opportunities for recipe websites and bloggers to create and publish their own versions of popular dishes and drinks from popular restaurants and cafes.
- Beverage Companies
- The trend towards healthy and low-calorie beverage options creates opportunities for beverage companies to develop and market products that cater to this demand, promoting their brand as a healthier alternative to traditional sodas and sugary drinks.
