As consumers' drinking habits shift, more people are looking for non-alcoholic beverages that will still provide some sort of a light buzz. Sun Chaser sets itself apart as a brand that makes caffeine-free drinks for an "alcohol-free buzz" that are loaded with nootropic supplements. The original flavor from Sun Chaser is made with all-natural fruit juices, no added sugars and comes in at just 60 calories. The lightly carbonated beverage boasts refreshing notes of tart cherry, lime, apple and mint, plus the benefits of L-Theanine, GABA, cordyceps and 5-HTP. While some of these ingredients were selected for their uplifting properties, others have relaxing effects yet also help to keep drowsiness at bay.
Sun Chaser calls its creation a "first-of-its-kind alcohol alternative" that tastes like summer in a can.
Image Credit: Sun Chaser
Key Themes Behind This Trend
- Non-alcoholic Buzz
- More brands will focus on creating non-alcoholic beverages with nootropic supplements that provide a similar feel-good buzz.
- Functional Beverages
- Functional beverages loaded with nootropic supplements will become increasingly popular as consumers look for healthy and effective ways to enhance their mental and physical performance.
- Natural Ingredients
- Consumers will look for all-natural, low-calorie ingredients in their functional and non-alcoholic beverages to avoid artificial additives and excessive sugar and calories.
Where This Applies
- Beverages
- Beverage companies will have to innovate and add nootropic supplements to their product line to provide healthier substitutes to traditional alcoholic beverages.
- Supplements
- The supplement industry will see an increase in demand for nootropics as people seek natural and healthy ways to boost their mental and physical performance.
- Health and Wellness
- More health and wellness companies will enter the beverage industry to provide functional and non-alcoholic beverages loaded with natural ingredients and nootropic supplements.
