Noot Uses Cognitive Enhancers to Uplevel Drinking Experiences
Laura McQuarrie — July 22, 2023 — Lifestyle
Noot offers the experience of classic cocktails like the ginger mule, negroni spritz and gin and tonic without the alcohol, but with a boost from nootropic ingredients. These all-natural, zero-alcohol and zero-sugar canned beverages are exceptionally low in calories and they deliver full-flavor experiences and mimic sensations as alcohol but without all the side effects.
In these drinks, nootropics act as cognitive enhancers and provide a "cognitive buzz." Notably, Noot's proprietary blend of nootropics strikes a balance between relaxation, reduced stress and anxiety and improved cognitive performance to support what the brand describes as "memorable debauchery." Noot uses passionflower for its calming and relaxing qualities, plus green oat extract, chosen for its ability to improve concentration, fatigue and mood.
Consumers are increasingly seeking cocktails with less alcohol and more added benefits, driven by a growing interest in wellness and a desire for mindful consumption.
In these drinks, nootropics act as cognitive enhancers and provide a "cognitive buzz." Notably, Noot's proprietary blend of nootropics strikes a balance between relaxation, reduced stress and anxiety and improved cognitive performance to support what the brand describes as "memorable debauchery." Noot uses passionflower for its calming and relaxing qualities, plus green oat extract, chosen for its ability to improve concentration, fatigue and mood.
Consumers are increasingly seeking cocktails with less alcohol and more added benefits, driven by a growing interest in wellness and a desire for mindful consumption.
Trend Themes
1. Nootropic Zero-alcohol Cocktails - Opportunity for creating innovative zero-alcohol cocktails that include cognitive-enhancing nootropic ingredients.
2. All-natural Low-calorie Beverages - Opportunity for developing all-natural, zero-alcohol and zero-sugar canned beverages that offer full-flavor experiences with minimal calories.
3. Wellness-focused Cocktails - Opportunity for catering to the growing demand for cocktails that provide added benefits, reflecting consumers' interest in wellness and mindful consumption.
Industry Implications
1. Beverage - Disruptive innovation opportunity in the beverage industry to create low-alcohol or zero-alcohol drinks with nootropic ingredients for enhanced cognitive experiences.
2. Wellness - Disruptive innovation opportunity in the wellness industry to develop all-natural, low-calorie beverages that align with consumers' desire for mindful and healthier choices.
3. Hospitality - Disruptive innovation opportunity in the hospitality industry to incorporate wellness-focused cocktails into menus and cater to customers' growing interest in wellness experiences.
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