Curious Elixirs offers a range of zero-alcohol cocktails that are made with ingredients like organic juices, aromatic spices and herbs, roots, bark and botanicals, which come together in recipes that were developed in collaboration with bartenders.
While Curious Elixir No. 1 is touted as a "booze-free spin on classic stirred cocktails like the Negroni," Curious Elixir No. 4 offers an alcohol-free take on Italian aperitifs like Aperol Spritz with benefit-packed ingredients like American ginseng, turmeric and holy basil. To help consumers discover its unique products, the brand offers the Curious Cocktail Club, which shares a monthly variety pack.
To elevate the drinking experience, Curious Elixirs recommends pairing each of its zero-alcohol cocktails with a specific garnish—in the case of Curious Elixir No. 1, the brand recommends a twist of orange.