The Gordon’s 0.0% alcohol-free gin is being launched by Diageo in the UK in an effort to satisfy increased demand for low and no-alcohol products. The product is made with the same distilled botanicals as the brand's original London dry gin and features a juniper-focused flavor for consumers to enjoy. The gin alternative is being launched today at Tesco stores and Amazon with a wider launch taking place starting January 3.
GB Head of Marketing at Gordon's Charlotte Gibbon spoke further on the new Gordon’s 0.0% alcohol-free gin saying, "With the low and no trend showing no signs of slowing down, we are delighted to offer a new alcohol-free alternative which allows consumers to enjoy the same great taste of Gordon’s without any of the alcohol. At Gordon’s, we are committed to providing choice for different occasions and we don’t think people should have to miss out on the flavor or experience when choosing an alcohol-free drink.”