Gordon’s 0.0% is Being Launched in the UK
Michael Hemsworth — December 22, 2020 — Marketing
References: gordonsgin & foodbev
The Gordon’s 0.0% alcohol-free gin is being launched by Diageo in the UK in an effort to satisfy increased demand for low and no-alcohol products. The product is made with the same distilled botanicals as the brand's original London dry gin and features a juniper-focused flavor for consumers to enjoy. The gin alternative is being launched today at Tesco stores and Amazon with a wider launch taking place starting January 3.
GB Head of Marketing at Gordon's Charlotte Gibbon spoke further on the new Gordon’s 0.0% alcohol-free gin saying, "With the low and no trend showing no signs of slowing down, we are delighted to offer a new alcohol-free alternative which allows consumers to enjoy the same great taste of Gordon’s without any of the alcohol. At Gordon’s, we are committed to providing choice for different occasions and we don’t think people should have to miss out on the flavor or experience when choosing an alcohol-free drink.”
GB Head of Marketing at Gordon's Charlotte Gibbon spoke further on the new Gordon’s 0.0% alcohol-free gin saying, "With the low and no trend showing no signs of slowing down, we are delighted to offer a new alcohol-free alternative which allows consumers to enjoy the same great taste of Gordon’s without any of the alcohol. At Gordon’s, we are committed to providing choice for different occasions and we don’t think people should have to miss out on the flavor or experience when choosing an alcohol-free drink.”
Trend Themes
1. Low and No-alcohol Alternatives - The increased demand for low and no-alcohol products presents an opportunity for companies to develop innovative alternatives that provide the same taste and experience without the alcohol.
2. Alcohol-free Distilled Beverages - Developing alcohol-free versions of popular distilled beverages, such as gin, opens up a new market segment for companies to cater to health-conscious consumers.
3. Wider Availability of Alcohol-free Options - Expanding distribution channels and making alcohol-free alternatives readily available in retail stores and online platforms allows companies to reach a broader audience and tap into the growing market.
Industry Implications
1. Beverage Industry - The beverage industry can explore the development of alcohol-free alternatives and capitalize on the increasing demand for low and no-alcohol products.
2. Distillery Industry - Distilleries can embrace the trend of producing alcohol-free versions of their renowned spirits, offering consumers more choices and ensuring they do not miss out on the flavor and experience.
3. Retail Industry - Retailers can seize the opportunity to stock and promote alcohol-free alternatives, expanding their product offerings to cater to health-conscious and sober-curious customers.
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