REAL makes sparkling fermented teas for foodies—Millennials in particular—who are intentionally choosing alcohol-free lifestyles and desire alternatives to premium sparkling wines and Champagnes. The brand now boasts a fresh new identity that balances a raw and refined nature that uniquely positions the products as disruptive ones.
Royal Flush is packaged in elegant bottles and it's made with Darjeeling tea, which is often called the "Champagne of teas." Expressive and bold, this sparkling fermented tea is branded as #SOBERAF and it entices the sober curious consumer with fresh notes of white peach and rhubarb. The premium kombucha beverages from REAL also include options like Dry Dragon, which fittingly features Dragonwell green tea from China and offers yet another elevated choice for everyday celebrations and special occasions.
Image Credit: REAL
What's Driving This Trend
- Alcohol-free Lifestyles
- Opportunity to disrupt the beverage industry by offering non-alcoholic alternatives that cater to consumers intentionally choosing alcohol-free lifestyles.
- Premium Alternatives
- Disruptive innovation opportunity in the sparkling wine and Champagne industry by providing premium alternatives made with unique ingredients like Darjeeling tea and Dragonwell green tea.
- Sober Curiosity
- Capitalizing on the increasing trend of sober curiosity by offering sparkling fermented teas that entice the sober curious consumer with fresh flavors and a refined branding approach.
Who This Affects Most
- Beverage
- Disruption opportunity to create and market non-alcoholic sparkling fermented teas as a sophisticated alternative to traditional alcoholic beverages.
- Sparkling Wine
- Innovation potential in the sparkling wine industry by introducing non-alcoholic alternatives made with unique ingredients and appealing branding to cater to the changing preferences of consumers.
- Champagne
- Opportunity to disrupt the Champagne industry by offering non-alcoholic alternatives like sparkling fermented teas that provide a premium and sophisticated choice for celebrations and special occasions.
