TÖST is a zero-proof sparkling beverage brand that makes TÖST and TÖST ROSÉ for everyday and special occasions alike. These beverages are made without alcoholic fermentation and they share flavorful ways to celebrate without relying on alcohol. While TÖST boasts notes of sparkling white tea and ginger, TÖST ROSÉ shares notes of cranberry and elderberry. These refreshingly dry beverages deliver a flavor-first experience to consumers, no matter their reason for wanting to consume less alcohol—or no alcohol at all.
Gone are the days when celebrations were synonymous with alcoholic drinks alone. Today, people are embracing the concept of mindful drinking and are actively seeking sophisticated, zero-alcohol alternatives that provide the same sense of elegance, effervescence, and social enjoyment without the effects of alcohol.
Constellation Brands acquired a minority stake in the zero-proof sparkling beverage brand.
Key Themes Behind This Trend
- Zero-proof Beverages
- There is an opportunity to innovate and expand on the zero-proof beverage trend for consumers who want a sophisticated, alcohol-free alternative.
- Mindful Drinking Movement
- Cater to consumers who are embracing the mindful drinking movement and seeking healthier, non-alcoholic alternatives with unique flavors.
- Non-alcoholic Fermentation
- Researchers and food scientists can explore non-alcoholic fermentation methods as an innovation opportunity to create refreshing and flavorful non-alcoholic beverages.
Where This Applies
- Beverage Industry
- The beverage industry could expand its offerings to include premium, zero-proof alternatives for consumers who are more health-conscious.
- Hospitality Industry
- Opportunities abound for bars, restaurants, and event planners to innovate creative, zero-proof cocktails that can provide sophisticated and flavorful alternatives for consumers who want to enjoy the ambiance and social aspects of drinking without compromising their health or sobriety.
- Investment Industry
- Investors could explore opportunities to financially support innovative startups that focus on creating premium, non-alcoholic beverages as a way to capitalize on the growing demand for healthier and mindful drinking alternatives.
