The Hella Cocktail Co. Bitters & Soda line has now been expanded to include three new flavors: Grapefruit, Lemon Lime and Ginger Turmeric. Appealing to sober-curious consumers, these non-alcoholic sparkling apéritifs share the refreshing flavor of a gentian tincture made in the South of France.
These ready-to-drink flavors combine unique ingredients like bitter roots, bark, spices, fruit and botanicals, which are known for their ability to support and stimulate healthy digestive functions. While the Bitters & Soda Grapefruit and Bitters & Soda Lemon Lime varieties are enhanced with allspice and bitter root, the Bitters & Soda Ginger Turmeric flavor is balanced by orange peel.
These all-natural flavors are zero-sugar, gluten-free and vegan, and they can be mixed with alcohol to create low-alcohol serves.
Image Credit: Hella Cocktail Co.
Why This Trend Is Growing
- Non-alcoholic Drinks
- Offering more variety and flavor in the non-alcoholic beverage space.
- Health and Wellness Beverages
- Catering to the growing demand for all-natural, gluten-free and vegan options.
- Low-alcohol Beverages
- Providing an alternative to high-alcohol drinks with the ability to mix with alcohol.
Industries Being Reshaped
- Beverage Industry
- Opportunity for brands to expand their non-alcoholic portfolio and cater to the sober-curious consumer.
- Wellness Industry
- Offers a healthy alternative to traditional alcoholic drinks for health and wellness events.
- Hospitality Industry
- Providing a unique and interesting flavor profile to cocktail menus for non-alcoholic drinkers or those looking to reduce their alcohol intake.
