Bitters & Soda Appeals to the Sober-Curious Consumer
Laura McQuarrie — October 3, 2020 — Lifestyle
References: hellacocktail.co & prnewswire
The Hella Cocktail Co. Bitters & Soda line has now been expanded to include three new flavors: Grapefruit, Lemon Lime and Ginger Turmeric. Appealing to sober-curious consumers, these non-alcoholic sparkling apéritifs share the refreshing flavor of a gentian tincture made in the South of France.
These ready-to-drink flavors combine unique ingredients like bitter roots, bark, spices, fruit and botanicals, which are known for their ability to support and stimulate healthy digestive functions. While the Bitters & Soda Grapefruit and Bitters & Soda Lemon Lime varieties are enhanced with allspice and bitter root, the Bitters & Soda Ginger Turmeric flavor is balanced by orange peel.
These all-natural flavors are zero-sugar, gluten-free and vegan, and they can be mixed with alcohol to create low-alcohol serves.
Image Credit: Hella Cocktail Co.
These ready-to-drink flavors combine unique ingredients like bitter roots, bark, spices, fruit and botanicals, which are known for their ability to support and stimulate healthy digestive functions. While the Bitters & Soda Grapefruit and Bitters & Soda Lemon Lime varieties are enhanced with allspice and bitter root, the Bitters & Soda Ginger Turmeric flavor is balanced by orange peel.
These all-natural flavors are zero-sugar, gluten-free and vegan, and they can be mixed with alcohol to create low-alcohol serves.
Image Credit: Hella Cocktail Co.
Trend Themes
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Non-alcoholic Drinks — Offering more variety and flavor in the non-alcoholic beverage space.
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Health and Wellness Beverages — Catering to the growing demand for all-natural, gluten-free and vegan options.
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Low-alcohol Beverages — Providing an alternative to high-alcohol drinks with the ability to mix with alcohol.
Industry Implications
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Beverage Industry — Opportunity for brands to expand their non-alcoholic portfolio and cater to the sober-curious consumer.
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Wellness Industry — Offers a healthy alternative to traditional alcoholic drinks for health and wellness events.
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Hospitality Industry — Providing a unique and interesting flavor profile to cocktail menus for non-alcoholic drinkers or those looking to reduce their alcohol intake.
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