Unmuddled is a new line of premium, non-alcoholic cocktail mixers from PepsiCo that's set to launch in the fall and it seeks to satisfy consumers who are craving experimentation, flavor variety and bar-quality experiences at home. The 70-calorie mixers are made with juice and without artificial sweeteners, and the brand will be introducing itself to the world with vibrant flavors like Lemon Mint, Fiery Pineapple and Spiced Mandarin.
While the Lemon Mint variety is said to be cool and zesty, and the perfect pairing for tequila, gin or whiskey, much like Spiced Mandarin. The Fiery Pineapple flavor balances sweetness with heat, and its peppery kick works well with vodka, rum, tequila or mezcal. Those who are eager to mix unique drinks at home will find the Unmuddled in single-flavor four-packs.
Why This Trend Is Growing
- Premium Non-alcoholic Mixers
- Opportunity to innovate in creating unique, high-quality flavors that appeal to experimental drinkers seeking to enjoy bar-quality experiences at home.
- Health-conscious Bartending
- Opportunity to address the needs of health-conscious consumers by producing mixers made with juice and without artificial sweeteners.
- At-home Mixology
- Opportunity to cater to consumers who want to create unique and custom cocktails at home by offering single-flavor four-packs of mixers.
Industries Being Reshaped
- Beverage Industry
- Opportunity for beverage companies to expand and adapt their product lines to cater to the growing demand for premium, non-alcoholic mixers.
- Hospitality Industry
- Opportunity for bars, restaurants, and other hospitality businesses to offer innovative alcohol-free cocktails and mocktails using premium non-alcoholic mixers to attract health-conscious and experimental customers.
- Home Appliance Industry
- Opportunity for home appliance companies to develop and market appliances that cater to the growing trend of at-home mixology and making craft cocktails.
