The Muddle and Mint alcohol-free cocktails are a premium line of refreshments from the brand that aim to fill a gap within the market and offer sober-curious consumers an option to try out.
The drinks from the woman-founded and woman-owned company come in three non-carbonated flavors including Green Tea Mint, Grapefruit Rosemary and Hibiscus Sage. The drinks come in the new 8.4-ounce cans as well as 32-ounce bottles to suit single servings or gatherings alike.
Co-Owner Hally Turner spoke on the Muddle and Mint alcohol-free cocktails saying, "Our customers are looking for premium, ready-to-drink alcohol-free options. Almost everyone has an occasion when they don’t drink alcohol. Few options provide an experience that feels like you can have an adult beverage to match the occasion. Our drinks are non-carbonated meaning customers can have a bar-like experience at an affordable price. Grab a can and you can take us anywhere you want an alcohol-free option.”
Why This Trend Is Growing
- Alcohol-free Cocktail Market Expansion
- Opportunity for brands to expand into the growing market of non-alcoholic cocktails.
- Premium Non-carbonated Drink Alternatives
- Innovation opportunity to create premium, non-carbonated drink alternatives for sober-curious and health-conscious consumers.
- Convenient Ready-to-drink Options
- Opportunity to create convenient, ready-to-drink options for non-alcoholic alternatives to alcohol in social settings.
Industries Being Reshaped
- Beverage Industry
- Innovative non-alcoholic beverages can create new revenue streams in a mature industry.
- Hospitality Industry
- Non-carbonated alcohol-free cocktails can provide hotel bars and nightclubs with the ability to serve a wider range of patrons.
- Health and Wellness Industry
- Opportunity for the health and wellness industry to provide alternatives to alcoholic beverages in social settings.
